You've heard that an ostrich sticks it's head in the sand when threatened. He thinks if he can't see the danger it does not exisit. Is the ostrich any less silly than the business owner thinks if he ignores the internet it can't hurt him?
If your business is not well defined or strongly positioned in the on-line social realm, one disgruntled employee or unhappy customer posting could devastate your company’s reputation.
When is the last time you didn't check out a new business on-line before deciding if they were trustworthy and credible? What if the only, non-website, testimonials you found for that company were negative? Would you do business with them or look elsewhere for a less risky prospect?
Now imagine if potential clients discovered that your company was socially responsible? What if they found info about key personnel that verified company credentials and, oh by the way, showed a bunch of happy customer testimonials? What if they could virtually meet you and begin to build trust before ever meeting you in the real world? Would one or two negative postings have as much impact?
That is the power social media has today. You know it takes time to build a great reputation and moments to ruin it. Fortify your reputation against the unavoidable now.
Is this what you really want the world to see when they look for you on-line?