Wouldn’t it be nice if your site appeared when someone searched for your product/service online? Wouldn’t you like to lower the cost of getting new customers? The best way to find new customers is to make sure they can find you when they are ready to purchase your product or service.
Paid Search Marketing helps you reach targeted leads that will be funnelled to your website instead of your competitor’s. How does it work? When someone searches for keywords specific to your business, your site will appear high up in the paid sponsors’ section of the search engine. This means that visitors searching for your products or service can easily find your business, resulting in an increase in targeted traffic to your site – people who are interested in purchasing your offering – immediately.
In fact, people could be searching for what you offer right now! The key is to know exactly what keywords they are using to search. WSI’s Internet Marketing Consultants can develop a professional Keyword Analysis Report that can be used to create a targeted Paid Search Marketing campaign for your business. This involves setting up, managing and monitoring the results of a Pay-per-Click (PPC) advertising campaign.
Think of it like a food court in a shopping mall. Shoppers walking around the food stalls are obviously looking to whet their appetites. Every food chain present there can potentially satisfy them. But a person looking for Sushi will head to the Oriental place rather than the one selling burgers. And if he gets a nice combo deal, he may end up with some Tempura and Green Tea alongside the Sushi. Food for thought...what is the point we are trying to make here?
A Web user is even more complex than the offline mall shopper. She does not go online and search for “city + restaurant” anymore. Instead she would search “suburb / area code + Sushi”, if that’s what she is looking for. It would take work and sustained effort for a Sushi restaurant to come up high in the natural or organic search listings. However, there is some prime real estate online, on top of the organic listings and to the right of the browser screen under ‘Sponsored Links’. That’s where an attention-grabbing Pay-per-Click ad like, “Best Sushi in Downtown Toronto! So she can see you have great taste!” can drive targeted traffic to your restaurant site.
What happens if the prospect doesn’t click on your ad? Well, you don’t pay for your ad to simply show up in the right place. You only pay a few cents if someone actually does click and go to your site or landing page. So you don’t have to worry that your ad will show up and get wasted clicks from someone searching for “bookstore in Downtown Toronto”, for example.
A WSI Consultant can help you with Paid Search Marketing and offer value added tracking tools to make sure you know where every penny is spent and what it brings back to your business. PPC campaigns can be set up to direct traffic to a specific landing page or to calls to a single phone number (preferably toll free). That way, you can track the results of your campaign and enhance it periodically to get the best results. Call now for your PPC roll out!
|A recent survey reveals only 38% of small businesses already have a company website. And 32% of these respondents are planning to spend more time and more money on building a company website in 2010. – Source eMarketer Dec 2009|
|In 2010 US Advertisers are expected to continue the shift from TV to online video. Leading to a tipping point for online video ads, American advertisers in 2010 will spend $0.13 per hour of internet video viewing for each $0.12 they spend per hour of TV viewing. -Source eMarketer, Dec 2009|
|Marketers are continuing to make social networks a priority for 2010. In fact, by 2011worldwide spending for online social network advertising will likely reach $2.9 billion, up from $2.2 billion in 2009. – Source eMarketer, Dec 2009|
|Paid services on social network sites are on the rise. US paid social networking site revenues are forecasted to surpass $1.4 billion in 2013, doubling $627 million in 2009. – source eMarketer Nov 2009|
|American companies will set a larger budget for online social media marketing in the coming years. US online social network ad spending will reach more than $1.39 billion by 2011, an increase from 7.7% expected for 2010. – Source eMarketer Dec 2009|